Facebook announced on Tuesday a new mobile-optimized ad unit that will direct users directly to install mobile apps.
A beta program is available for a limited number of developers who want to try the ads. When a user clicks on a mobile ad, they will be directed to the App Store on iOS or Google Play on Android to install the app. Facebook drove 146 million page views to mobile app stores over 30 days, Facebook developer Vijaye Raji says in a blog post. Those clicks came from Facebook’s news feed, timeline, bookmarks, and App Center.
The popular social network has been struggling to monetize its mobile audience. Polar Mobile CEO Kunal Gupta takes a look at Facebook’s shift to a mobile focus in a recent blog post.
Facebook's new mobile ad units direct users to install apps.
In its first quarterly earnings released since going public, it revealed that 57 per cent of its nearly 1 billion monthly active users are from mobile, which is up 44 per cent from one year ago. Facebook’s mobile users aremuch more engaged than Web site-only users. But that doesn’t necessarily mean it is making money as a result.