Rocana

Enterprises shouldn’t have to cherry pick which data to analyze, so one vendor wants to make it easier and affordable for smaller organizations to apply big data to their IT operations.

That’s the message Rocana wants to get out with a new program that provides organizations with its Rocana Ops product for free for up to 1TB of data volume.

Rocana CEO and co-founder Omer Trajman said many organizations find themselves having to pick and choose which data gets crunched from information within its infrastructure to better understand IT operations, and there’s no reason why they can’t have an affordable way to look at all of it.

“This program is really a stepping stone, a process to educate the market.”

The company’s Rocana One program includes its Rocana Ops product, which applies big data to IT operations, with community support and unlimited data retention so users can go back in time to look at root causes of problems. Trajman said that enterprises would otherwise have to pay excessive data charges whenever their daily volume hit as much as 500MB. “People have been brainwashed into thinking they have to cherry pick their data and that every byte is precious.”

He said it used to be expensive to look at your data as the traditional model was licensed software on proprietary hardware that required special expertise to understand. “Everyone should be able to understand data, not just ninjas and rock stars,” said Trajman.

Rocana does not require people to be data scientists to understand what they are looking at, he claimed.

In the IT operations and monitoring world, a lot of focus has been placed on providing a “single pane of glass,” but Trajman said the goal is to get organizations looking at all of their data. A lot of organizations are leaving data on the floor, so to speak. “They are not looking at 90 per cent of their data.” He said the reason is due in part because most vendors tax IT organizations simply to store and access a company’s own mission-critical data. “There’s going to be multiple panes of glass, but they should be in the same room. They should have the same substrate.”

The free version of Rocana is not limited in any way, he said, and the free 1TB of data per day should be enough for many smaller enterprises to ingest and analyze data across their various systems. Trajmam noted there is now data residing across a wide array of industrial systems, and it’s necessary to be able monitor all of it, particularly for security purposes, as sophisticated attackers are constantly finding new ways to breach enterprises. “Everything that is connected and dependent should be monitored.”

Trajmam said there’s no reason for organizations large or small to be paying millions of dollars just to look at their data. “If you’re a large business, this is a wake up call.” Smaller enterprises that have less than 1TB of data per data source will either grow beyond that, or disappear in the long run.

He doesn’t see the Rocana One program hurting the company’s revenue streams, either: “This is putting our money where our mouth is.”

The company is making a calculated bet it makes most of its money from customers who are spending money on multiple terabytes per day, he added.

“Our math says it’s still good business.”



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