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Software-as-a-service gets green light

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More than a quarter of worldwide IT managers say they have no concerns about the software-as-a-service model and nearly as many are thinking of adopting it, according to an RBC Capital Markets survey released Thursday.

Although the software-as-a-service (SaaS) trend may threaten established software giants, one in four companies plan to increase their spending on SAP or Oracle products over the next three months, according to the survey.

The investment arm of RBC published its research on “disruptive technology,” which was based on a random sample of 800 IT managers from companies of various sizes and locations polled last month, during its North American Technology Conference in San Francisco.

SaaS, which is an arrangement whereby customers “rent” applications on an as-needed or on-demand basis, has been around for several years but been getting more attention from vendors. The RBC Capital Markets report said 80 per cent of companies have a green light to move ahead with SaaS projects, and total cost of ownership, not security, is the main barrier to adoption. CRM software topped the list of applications applicable for SaaS adoption at 39 per cent of respondents, followed by human resources at 27 per cent.

Anthony Lye, senior vice-president of Oracle’s CRM On Demand product, was among the presenters at the RBC Capital Markets conference, which was broadcasted online. He said that while SaaS adoption may be healthy, Oracle has no plans to do away with on-premise installations altogether.

“How a customer consumes the application is secondary. We don’t tell them to buy on-demand or on-premise. We really don’t want to confuse them,” he said. “My on-demand product can be consumed at Oracle, it can be consumed at a partner location and it can be consumed at a customer location.”

Oracle is trying to tailor its CRM On Demand product to various vertical industries, Lye said, including financial services, high-tech manufacturing and medical device firms.

For up-and-coming software firms, SaaS still means some volatility. Tom Donnelly, CFO of Minneapolis-based e-commerce provider Digital River, was grilled by the RBC audience about missed financial targets during its second quarter, which he attributed in part to the fact that subscription business has been slow to take off.

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“In a way I understand that,” he said. “This is an ongoing business that’s ringing the cash register every single day. You want to make sure it’s working right before you shift it over.”

The RBC Capital Markets survey also showed that within five years, only less than five per cent of companies will resist using virtualization technologies in their server infrastructure, and 17 per cent said they are using open source to close some kind of technology gap.

Survey respondents painted a bleak picture for outsourcing, with 36 per cent saying they prefer captive or on-site global IT services delivery over offshore services. Cost inefficiencies and security were the main barriers to further outsourcing cited in the report.

The study also differentiated between companies that planned to invest in keyboard-based mobile devices like a BlackBerry (18 per cent) versus those that planned to buy touch-screen devices like an iPhone (10 per cent).

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Disruptive tecnologies on the rise!Reply to this commentReport an innapropriate comment
I cant agree more with your article. We are a VAR out of Montreal and we only offer SaaS solutions to our customers. While some companies are still very closed to the ideas, a lot of them are waking up to the concept. SaaS applications are a great way to offer advanced business functions to SME without the high installation cost of their traditional counterparts. I always ask the following question when talking to a SME: Which of the following is more important for you: the 'Information' or the 'Technology'? (in the acronym IT). The answer is always the Information... Martin McNicoll President IT-Ration Consulting www.it-ration.com
Written by: Martin McNicoll, from Montreal
RE: Software-as-a-service gets a green lightReply to this commentReport an innapropriate comment
We provide both advice in how to be successful at Software as a Service and -- by client demand -- a couple of software solutions in CRM and other areas. We've notice that there is a growing interest and acceptance as well. But our clients are still hedging their bets. They come to us because we offer them a choice of on-site or SaaS and let them change their mind at any time without penalty. Jim Love - Managing Partner, Performance Advantage www.performanceadvantage.ca
Written by: Jim Love, from Toronto, ON
VP of Application TechnologiesReply to this commentReport an innapropriate comment
The major cost factors in the TCO analysis can be quite varied from company to company. Are there key components of a SaaS solution that stand out as being typically the biggest cost contributors to the TCO analysis?
Written by: Denis Nothern, from Boston
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