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5 Tech Trends Shaping Canada’s Business Landscape in 2024

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While the generative AI market is poised to explode, and will become an increasingly essential part of IT spending, there are other tech trends organizations should also be aware of that will reshape industries and business decisions here in Canada and around the world.

Below I explore five key trends, as well as the actions organizations can take to capitalize on them.

Trend #1: Data governance will emerge as the critical factor in AI adoption

Within enterprise and generative AI landscapes, the cornerstone of success is robust data governance. Leveraging the power of AI begins with one simple truth: AI systems are only as good as the data on which they’re trained (bad data in = bad data out). Well-organized data serves as the platform for AI applications to thrive. Out of necessity, enterprises must dedicate investment toward getting their data organized for leveraging new AI tools and solutions.

To effectively navigate data governance, organizations should:

Trend #2: Resurgence of mainframes in the hybrid era

Contrary to previous predictions of a wholesale shift of workloads and data to the cloud, many Canadian businesses are strategically adopting a hybrid approach to their mainframe modernization. Mainframe is far from obsolete and stands as a modern and indispensable platform uniquely equipped to meet the demands of industries where failure is not an option. To leverage the platform effectively, it is vital to identify what workloads should remain on the mainframe, and what can be transitioned to the cloud.

To navigate this hybrid era effectively and efficiently, organizations should:

Trend #3: Cyberattacks will continue to rise in number and sophistication

Increasingly sophisticated cyberattacks are permeating every imaginable industry and service. According to the Canadian Centre for Cyber Security, 2023 was the worst year on record for cyberattacks, with the emergence and proliferation of GenAI as one of the main drivers. At the same time, many enterprises are staring down end-of-life and end-of-service assets on which their business operations depend, posing a significant resilience issue. A holistic and comprehensive approach to cybersecurity and resilience is necessary to ensure organizations are prepared.

To continue protecting your business against cyberattacks, it’s critical to:

Trend #4: New ways of working will drive culture, technology, and workplace transformation

Hybrid working environments and practices are here to stay, compelling organizations to prioritize digital agility by investing in systems and tools that empower their teams. Recognizing the symbiotic relationship between employee technology experiences and customer satisfaction will continue to drive investment in digital workplace technology. A smoother, more efficient internal tech ecosystem boosts productivity, directly impacting the quality of customer interactions. However, in addition to tech investments, organizations must also focus on the employee experience and corporate culture to retain increasingly scarce talent.

To foster a positive and productive hybrid working environment, employers should:

Trend #5: Sustainable technology will be a priority

Despite a challenging Environmental, Social and Governance environment, the research is clear: Consumers care about the brands they support, professionals want to work for companies that align with their values, and investors evaluate companies on how they manage these risks. For organizations to reach their environmental goals, they need to understand where they are in their sustainability journeys. In 2024, enterprises will continue to invest in becoming more data driven to transparently measure their progress and make more informed sustainability decisions.

To reach your sustainability goals, organizations should:

As Canadian organizations navigate these trends, they’re also navigating a challenging economic environment that requires skillfully managing IT spend while still achieving strategic business goals. Staying informed and agile in response to technological advancements will help organizations decide how and where to allocate investments to ultimately drive efficiency, innovation, and value.

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