Clixxa’s ambition is to automate media buying through the use of machine learning and artificial intelligence. As the digital media industry evolves from wants based advertising to needs based advertising, there is going to be an ever increasing shift to ensure advertisers are also measured on the social impact of their ads.

Clixxa is building technology that will become the cognitive layer that will fuel this new paradigm, as well as amalgamate the media buying experience into a single platform. This technology can be leveraged across existing digital media channels and will also provide a solid foundation for nascent channels, such as VR/AR advertising, to flourish.