The British Columbia Automobile Association is planning to add wikis, executive blogs and enhanced forms with added functionality to an intranet used by 1,200 employees to cross-sell its products and services.
BCAA – a provider of full-service emergency roadside assistance, travel and insurance – deployed a portal last January dubbed OnRamp, a platform that made it easier for users to receive communications and be knowledgeable around portfolio offerings from different areas of the business.
OnRamp replaced an antiquated and “departmentally-structured” portal that suffered from inconsistencies in design between business groups, said BCAA’s intranet manager Gary Carr. “For someone from travel to find something from membership, it was certainly beyond the point of frustration,” he said.
“The front line was not getting the information they needed. There was no holistic vision in accessing information across departments,” said Mallory O’Connor, senior information architect with Haba