Site icon IT World Canada

YouTube Fridays: The BlackBerry as a fetish object

Taken at this week’s CTIA Wireless show in San Francisco, this clip shows the introductory video just before Research In Motion co-founder Jim Balsillie took to the stage. Perhaps it was meant to convey what he later described as the “BlackBerry lifestyle” (which means what exactly — an enternal tether to work?), but it comes across more like an unhealthy obsession with the product’s look and feel. The stripper-friendly soundtrack doesn’t help matters.

Exit mobile version