Google Inc. (corporate motto: We know what you’re looking for. Bear that in mind.) has, for the first time, released Canada-specific data on the most-searched terms on the Internet. This data has been available for the U.S. since 2001, and till now we’ve had to assume we’re searching for the same things, just one-tenth as often.
But we knew all along there were cultural differentiators. We are not Americans; we seek different things. Surely, Canadian searches would reflect Canadian cultural and socio-political realities: “The Group of Seven,” perhaps, or “coalition government,” or “poutine restaurants.”
So what was the most-searched term by Canadians on Google?
Facebook.
Facebook? We can’t *find* Facebook? We have to google it?
For the love of … OK, write this down: www.facebook.com. After you’ve typed it in a few hundred times, maybe it’ll stick.
One wonders how we found Google in the first place to search for Facebook.