The survey said that Internet users spend half their time viewing news or entertainment content, surpassing activities such as sending e-mails, shopping or searching for information. I guess that’s good news for editors like me, but what does it say for the companies that are setting up systems to help their employees, customers or partners do business with them electronically? It doesn’t mean that transactional systems lack value?
It means that content is probably the most powerful way to influence user adoption patterns. It means creating more visible (and comprehensable) help menus is more crucial than the colour of an online button or the name of a particular program. It means that telling