Yes, that was the Israeli flag displayed over a dozen small booths near Start-up Alley on the show floor. The companies on display took advantage of a deal put forward by the Israeli Export Institute, a nonprofit organization set up by the Israeli government to promote overseas sales by Israeli companies. The organization paid 80 per cent of all expenses for the show, and bought a large chunk of floor space that it subdivided into 12 booths. The booths were smaller than the smallest ones sold by Interop itself, so the costs stayed even lower. The organization has already signed up for next year.