Greenpeace has given a rave review to Apple’s introduction of the MacBook Air, calling it “a winner” because of the company’s focus on making it an environmentally-friendly PC.
“For us though the highlight of the show, was Steve talking about the environment in his keynote speech for the first time. It’s a big step for Steve and we would like to congratulate all the Apple fans who helped us with our greenmyapple campaign,” the environmental campaigners said.
Greenpeace went on to observe Apple’s commitment made last year to phase out toxic chemicals Brominated Fire Retardants (BFRs) and Polyvinyl Chloride (PVC) by the end of 2008.
“The MacBook Air is a strong entry in the race to build a green PC. As a mercury and arsenic free laptop it exceeds European Standards (RoHS directive exemptions) and raises the bar for the rest of the industry. The BFR and PVC free printed wiring on the motherboard is a big step forward, but not a first. Sony achieved that last November,” Greenpeace said.
The organization urged Apple to make environmental leadership the theme of all its products, putting green design as standard right through the product line and making a global commitment to take back and recycling.