The New Shape Of CRM Projects

The New Shape Of CRM Projects

Here's a riddle: what costs US$100 million and doesn't work 70 per cent of the time? Answer: a customer relationship...

October 31st, 2002 David Foote

CRM spurs sales diversity, productivity

CRM spurs sales diversity, productivity

FleetBoston Financial Corp. and Osram Sylvania Inc. have two things in common: Both implemented customer relationship management software, and both...

July 1st, 2002 Ann Bednarz