Articles Related to CRM projects

Vodafone readies for CRM big-time

Vodafone New Zealand Ltd. is trying to better understand its customers, hoping to use IT to increase the degree of self-service and cut costs.

CRM spurs sales diversity, productivity

FleetBoston Financial Corp. and Osram Sylvania Inc. have two things in common: Both implemented customer relationship management software, and both say that adjustments to their respective business models were as important to the success of their CRM projects as the software itself.

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