Follow Tweet This Facebook LinkedIn google+
Industry talking to customers What's this?

Smarter app development for greater success

Published: November 9th, 2017 By: Glenn Weir

IBM

Is the mobile app dead or dying? After more than a year of speculation by bloggers,  and some respected mainstream media,  that mobile app development and app downloading had peaked,  there’s still little evidence to back up the assertion.  In fact, a look at the number of mobile apps now available for download suggests the contrary.

  • Google Play: July 2013 – 1,000,000; November 2015 – 1,800,000; September 2017 – 3,300,000 (Source)
  • Apple App Store: January 2013 – 800,000; January 2015 – 1,400,000; January 2017 – 2,200,000 (Source)

For many companies, mobile apps are a critical means of engaging with employees, customers, and business partners. Business units have over the years tried to address a growing need — and demand — for apps; however, in the process of doing so they have run into some serious challenges around viability and sustainability.

Old, clunky and full of holes
Many organizations built their mobile app portfolios before “modern” standards for design, implementation, and maintenance were in place. Many apps that today are critical to business are unwieldy by 2017 standards, are disconnected from other apps in the same portfolio, and can be expensive to maintain.

And it’s not like companies with clunky apps or unwieldy app portfolios can start anew on a fresh page. Many of their apps are business-critical, whether they are internal or customer-focused, and as a result cannot simply be dumped. Some organizations control a portfolio of hundreds of apps, in different lines of business, developed by different agencies, internal dev teams, and service providers. Result: apps that are outdated, difficult to use, and full of security vulnerabilities.

A new approach
In the roughly ten years since Apple first launched its App Store, we have learned a great deal about what goes into a top-notch mobile app. Companies with “better apps” as a goal must apply lessons learned to their endeavours going forward, and do so cost-effectively. Smaller enterprises with one or two apps may be able to carry on as before, but companies with many apps and huge goals must at least start thinking about taking a cohesive approach when it comes to their mobile platform.

Forrester/IBM study
“Total Economic Impact™ (TEI) of Mobile at Scale” examines the potential ROI you can realize by adopting IBM Mobile at Scale to design, deliver, and support the enterprise applications on your mobile roadmap. This in-depth study, which provides you with a concise framework to evaluate the potential impact of Mobile at Scale on your organization, covers such topics as:

  • TEI framework and methodology – information about the TEI framework for organizations considering adopting IBM Mobile at Scale. The objective of the framework is to identify the cost, benefit, flexibility, and risk factors that affect the investment decision.
  • Mobile at Scale overview – an IBM-provided “cheat sheet” of the features and benefits of its Mobile at Scale solution
  • “Before and after” company profile – an in-depth look at the challenges and needs of a commercial airline with nearly 5,000 employees, and the key results and outcomes that came out of the organization’s Mobile at Scale investment
  • Financial analysis – a look at the “dollar benefits” of adopting Mobile at Scale in areas such as: app development; app management and maintenance; vendor and project management; operational productivity; and other unquantified benefits

Organizations can no longer justify holding to an uncoordinated mobile strategy. Mobile apps have come a very long way over the past decade, and the space is simply too competitive now to take anything for granted.

Download “Total Economic Impact™ (TEI) of Mobile at Scale” today to learn more about how IBM can help your company tackle its mobile solution as a whole.