Over the course of the past 12 months, the COVID-19 pandemic has drastically shifted how businesses operate, placing ever-growing importance and reliance on the cloud. One silver lining from the pandemic is that the topic of digital transformation has been elevated to a C-Suite discussion, with businesses seeking out new technologies and partners to help them stay competitive in today’s digital first economy.
Working with global digital leaders across industries, we’ve found that the first step in achieving their new digital vision is finding the right partner. At the end of the day, successful transformation can’t be achieved within a vacuum. It is critical that organizations build relationships with a range of partners from cloud providers to managed service partners and resellers that will empower them to achieve their goals.
“Every growth journey is different, so leaders need to connect into a digital ecosystem that offers a free-flow of ideas,” said Andrew Eppich, Managing Director, Equinix Canada. “But building your connections and digital community can take up precious time your competitors may be using to outmaneuver you.”
Partners can help organizations accelerate their transformation journey by identifying the right tools, platforms and new ecosystems to expediate the process without losing a step. Furthermore, cloud providers, channel partners and resellers have already made major investments to ensure their latest offerings can scale to a business’ exact needs.
For example, Equinix continues to invest in tools and platforms to help our partners prepare for these technology transitions. In the past year, we have overhauled Partner Central Portal to make it easier for partners to find the tools and resources they need to enable more customers; as well as launch new Partner Certifications to empower our partners to offer new consumption models for services giving customers greater options to accelerate their operations.
Going forward, it’s no longer a one-size-fits-all approach to customer engagement as organizations need to be agile and adapt to shifting trends and customer demands. As a result, organizations must embrace multiple ecosystems to ensure they can continue to grow.
According to Equinix’s Global Interconnection Index (GXI) Volume 4, by 2025, 80% of digital leaders will see the impact of connecting to multiple ecosystems, including improving their value to end customers. By tapping into a digital infrastructure platform with a high density of secure connections to dense global ecosystems such as those found on Platform Equinix®, partners can accelerate growth, launch new services, scale with agility, deliver world-class digital experiences and generate new value.
“In today’s environment, executives understand the need to transform, but can struggle on where to start, added Eppich. Your digital transformation must begin by ensuring that you make the right connections and choose the right partners. At Equinix, we provide the on-ramp to enable the right connections.
“We provide the on-ramp that allows people to make the right connections.”
At Equinix, we enable our customers to access all the right places, partners and possibilities they need to shift to the digital economy quickly. By offering a one-stop shop for digital ecosystem, our customers can engage the leading cloud providers and partners, including:
- AWS Direct Connect
- Cisco SD-WAN
- Dell Technologies
- F5
- Google Cloud
- Microsoft Azure
- NetApp
- Oracle Cloud
- VMware SD-WAN
To learn more about Equinix’s Partner Ecosystem, please visit: Equinix.com/partners/
