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Analytics: A blueprint for value in midmarket organizations

Converting big data and analytics insights into results

Interest in leveraging big data to foster better decision making is high among mid-market organizations - three in five have realized competitive advantage from information and analytics - however they continue to lag behind their larger counterparts in their use of newer technologies.

"Analytics: A blueprint for value in midmarket organizations", an executive report from IBM Global Business Services, investigates the current state of analytics in the midmarket and how companies can improve and move forward. Based on research by the IBM Institute for Business Value, the report takes a detailed look at the analytics best practices of midmarket leaders.

Learn how your organization can achieve positive returns from its analytics investments, moving beyond structured data. Download and read this report now.

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What is your primary job function?

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1.Are you able to look at your customers buying trends?*

2.Can you pro-actively manage your customers with knowledge of who is the most profitable?*

3.Are you able to identify which promotional periods or campaigns were the most productive?*

4. Do you have insight into your sales cycle to identify bottlenecks?*

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