Making the Business Case for Analytics in the Mid-Market

Making the Business Case for Analytics in the Mid-Market
Looking to build a business case for investing in analytics?

Small- to medium-sized companies that are evaluating investments in data and analytics can supplement their business case with a variety of examples provided in Making the Business Case for Analytics in the Mid-Market. This Nucleus Research Report finds that key value propositions that maximize ROI for mid-market organizations can be found in improved sales and marketing, more effective planning, better risk management, and productivity improvement through report automation - and it provides specific examples of companies that have benefitted from analytics in these key areas.

Learn more about how these companies used analytics, how barriers to adoption can be overcome, and why you need to focus on value propositions that align with revenue growth and cost containment.
This promotion is brought to you by ITWC. ITWC is obtaining your consent to send electronic messages to you on behalf of itself and IBM. Your information will not be shared outside IBM or ITWC, and you can unsubscribe from emails sent by ITWC or IBM by clicking on "Unsubscribe" on any email received.


Enter your information below to receive this white paper by email as well as emails about other product and service offerings that may be of interest to you from IBM or from ITWC (IT World Canada).

First Name
Last Name
Email Address Job Title
Province/State Postal/Zip Code
Country Phone Number
What is your primary job function?

What is your company's primary business activity?

How many employees are in your company?

1.Are you able to look at your customers buying trends?

2.Can you pro-actively manage your customers with knowledge of who is the most profitable?

3.Are you able to identify which promotional periods or campaigns were the most productive?

4. Do you have insight into your sales cycle to identify bottlenecks?

All Fields Required