Forrester Research:
Your Digital Experience Technology Strategy Starts With A Customer Journey Map

Your Digital Experience Technology Strategy Starts With A Customer Journey Map
According to a recent Forrester survey, the top three investments that firms make in customer experience are all in digital customer experiences. This means that any investments your organization makes in digital experience technology should be fueled by your digital experience strategy.

In this report, Forrester explains how to define your digital experience strategy and align the technology you need to drive a great customer experience. You will learn about:
  • The top 3 actions firms should take to improve customer experience
  • The 4 factors your digital experience technology strategy should focus on
  • How to choose the technology that delivers quick wins and lays the foundation for future agility
Download the report now to find out how to implement a digital strategy that is informed by the needs and behaviors of your customers.


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