Building a Marketing-Driven Business Case for Analytics

Building a Marketing-Driven Business Case for Analytics

Learn how a data-driven approach to understanding your customers can strengthen your ability to create programs that improve acquisition, retention, and loyalty.

Solidify your business case for investments by demonstrating how analytics software and services will help make marketing teams more efficient, enhance their ability to generate tangible business benefits, provide a more complete view of customers and prospects and lead to better, faster, informed decision making across the organization.

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What is your primary job function?

What is your company's primary business activity?

How many employees are in your company?

1.Are you able to look at your customers buying trends?

2.Can you pro-actively manage your customers with knowledge of who is the most profitable?

3.Are you able to identify which promotional periods or campaigns were the most productive?

4. Do you have insight into your sales cycle to identify bottlenecks?

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