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Moving from the back office to the front lines:   CIO insights from the Global C-suite Study

Moving from the back office to the front lines: CIO insights from the Global C-suite Study

This report from IBM's Institute for Business Value summarizes the results of more than 4,000 interviews with C-suite executives worldwide about the changing role of technology and the Chief Information Officer (CIO).

Download CIO Insights From The Global C-Suite and understand how the CIO role has changed in the last five years, from running a department geared toward managing pipes and boxes to one that is moving closer to the customer - from the back office to the front lines, where marketing, sales and customer service teams work to attract and retain customers. You'll learn how CIOs are becoming more crucial members of the C-suite charged with expanding and transforming their organizations, making them more effective, and pioneering new products and business models. You'll discover that the priorities of CIOs at outperforming companies align with those of CEOs, and that their knowledge in emerging technology areas such as mobile, social and analytics has led them to grasp that an organization has to be more than customer-oriented. It has to be customer-activated.
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