The big shift: Consumer power and payment choice

In less than a decade, in-person transactions conducted with cash fell from 54 per cent (in 2009) to a mere 17 per cent (in 2020). The shift away from cash isn't only happening with in-person transactions. While brick-and-mortar businesses will always hold a special place in Canadians' hearts, we increasingly shop online. 

And since the start of the pandemic, it's clear that a permanent shift has taken place with online commerce at a permanently higher level than it was pre-pandemic. It's not only happening with payment choice, but with overall purchasing behaviour. The pandemic has also changed what consumers demand from retailers. Having experienced what it's like to purchase goods when they want, on whatever channel they want, they expect the same going forward. That means choice with respect to how to shop, how to pay, and how to pick up and return goods.

Download this white paper and learn how businesses can retain customers and increase sales by providing a frictionless online buying experience.


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