Labeling for Specialized, Niche, and Local Customer Marketing

The consumer goods industry is shifting toward greater segmentation. Large manufacturers in particular are finding success by targeting specific audiences rather than relying on their traditional, one-size-fits-all approach.

The white paper "Labeling for Specialized, Niche, and Local Customer Marketing" will examine segmentation in the specialty consumer goods industry, provide a brief overview of on-demand labeling, assess the business impacts of in-house labeling, and explore the new technology of affordable inkjet label printers

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