The Perception Gap: How SMBs and MSPs See Data Protection Differently

The Perception Gap: How SMBs and MSPs See Data Protection Differently

The IT Managed Service Provider (MSP) landscape is experiencing tremendous change. Technology's evolution has left consumers expecting instant, reliable and transparent results, businesses struggling to digitize and lower their costs, and MSPs forced to evolve out of their comfort zones to better serve and protect their clients - and fend off rigorous competition from encroaching cloud service providers.

Dropsuite was curious to know if MSPs and the small- to mid-sized businesses (SMBs) they serve were aligned in how they approached the protection of data assets - especially email and website data, which are vital to most SMBs' viability. In the winter of 2017, Dropsuite undertook a series of conversations with respondents from both sides of the equation to explore what's working and where there are gaps between these two groups, who today depend on each other more than ever for their very business existence.

"The Perception Gap: How SMBs and MSPs See Data Protection Differently" discusses the perception gap that was uncovered, and the steps MSPs can take to enhance their service offerings to both secure new business clients, boost Average Revenue per User (ARPU) and reduce churn.


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