Empowering Enterprise Decisioning with Analytically Powered Applications

Empowering Enterprise Decisioning with   Analytically Powered Applications
As real-time customer-generated data become more prevalent, the use cases for analytically powered applications and the ultimate desire to operationalize analytics are increasing.

In most organizations, the term analytics often conjures up a vision of a business intelligence organization. However, it's a view of the past - often a data mart snapshot of the distant past. In a Big Data world, these tools do not even attempt to correlate business objectives and behaviors to prescribe what businesses should do to optimize customer behaviors with decisions. It is prescriptive analytics and the process of operationalizing analytics that is the domain of decision management.

Download this executive brief to learn how organizations can start leveraging any data infrastructure to create an end-to-end customer-centric decision management solution -- enabling optimal data-driven customer engagement consistently throughout an enterprise.


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