Lessons Learned from Digital Native Businesses

Digital native businesses (DNBs) are organizations that were born in the digital-native era (i.e., post-2000). They invest heavily in technology and use it as the basis of their business models. These organizations represent an opportunity, and a serious challenge, for established "legacy" companies, who must constantly evolve.

"Lessons learned from Digital Native Businesses" provides a glimpse into the workings of four DNBs and shares valuable insights from decision-makers at these organizations, including:

Embracing the unknown
Adapting at the speed of change
Remaining agile
Leveraging the cloud to build scalable organizations

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