Executive Roundtable

Marketing for Conversion: New Approaches

Wednesday, July 10, 2019
8:30 AM - 11:00 AM

Are you disappointed by the amount of time you spend on marketing initiatives designed to fill the sales funnel only to record lukewarm results? Do you have compelling content and a reasonable number of people browsing your site, but find only a handful actually become a paying customer?

You are not alone. Join technology publisher ITWC and IT market intelligence leader IDC for a morning session devoted to conversion marketing. In the session we'll share the latest research around AI-powered marketing, you'll hear about current best practices from a panel of four senior marketers and we'll review the ways a new content-based lead conversion program can maximize results.

The morning will include:

  • How to Drive Innovation with Data (AI use cases for marketing)
    Gerry Murray, Research Director, IDC Marketing and Technology Service

  • Getting to Conversion: Lessons from Leaders An action-oriented interactive panel discussion led by ITWC President and CMO Fawn Annan. The panel includes:
    Michael Turney, Head of Marketing, SAP Canada
    Sanjay Kulkarni, CMO and Head of Digital Solutions, TMX
    Vinay Nair, Senior VP Marketing, Kira Systems
    Alison Simpson, CMO & Founder, Forerunner Marketing, former SVP Marketing and Customer Experience, Holt Renfrew.

  • Lead Conversion as a Service How targeted content delivered to the right person at the right time in the buying cycle can make all the difference. Presented by ITWC CIO Jim Love and President Fawn Annan
Wednesday, July 10, 2019

Registration 8:30 AM - 9:00 AM
Program 9:00 AM - 11:00 AM

Verity Club
111d Queen St E
Toronto, ON M5C 1S2

This is an invitation-only event compliments of IDC and ITWC. It is intended for senior marketing leaders. Seating is limited.

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