COVID-19 is changing the way people work. It is changing where they are working from and it is changing what they are interested in. For some, it might seem an inappropriate time to discuss brand and customer behaviour, but the reality remains, business has to carry on.
In the next instalment of Closing the Sales Gap, ITWC CMO Fawn Annan and sales leader Tibor Shanto discuss the challenges that lie ahead, both in the immediate future and long-term. The conversation will include fear marketing, the impact of social isolation on colleagues and customers resulting from home-based work, virtual options for getting in front of your client, and much more.
If you have questions, you would like to see addressed, email Fawn and Tibor at email@example.com.
Previous episodes available on demand:
- Ending the fight between Sales and Marketing
- Avoid the one-size-fits-all trap
- How to become your customers’ emotional favourite
- Building Value with Content
Can’t join us live? Register anyways and we will send you the on-demand recording to review at your own convenience.