Why do sales and marketing teams seem to face off so often? Aren’t they supposed to be on the same team?
In the latest episode of Closing the Gap, Fawn and Tibor square off to examine the different perspectives each of the players brings to the game - and what the other side needs to hear. To get past the finger pointing, misalignments and the inevitable blame games, the pair believes a focused corporate vision, mission and strategy is helpful. Join us for the fireworks as sales and marketing clear the air on the issues that fuel a futile war.
Previous episodes available on demand:
- Avoid the one-size-fits-all trap
- How to become your customers’ emotional favourite
- Building Value with Content
Can’t join us live? Register anyways and we will send you the on-demand recording to review at your own convenience.