What is the thing that generates most business sales success? Leads.
You know you have a great product or service. You know you’ve hired talented staff and you’ve spent time perfecting your customer experience. But none of those matter if you haven't got any leads. Lead generation is critical. Successful companies spend a lot of time and money trying to get leads.
Is your lead program effective? Content, events, sponsorships, email, online advertising and social media all present opportunities, but given the current complexity in the marketplace, many companies still struggle to turn the leads into meaningful meetings with purchasers or influencers.
IT World Canada (ITWC) is the dominant lead generation company for the technology industry in Canada. Join President Fawn Annan, CIO Jim Love and Guest Speaker Tibor Shanto Principal on June 13 for a special 60-minute webinar where they will share the secret to lead completion.
In the webinar the they will outline:
- How lead generation has changed - why the old techniques aren't working
- The strength and weaknesses of different lead generation methods
- The hidden spend in your organization
- Why you lose leads or fail to convert them to opportunities
