Podcasting is the fastest growing content channel in 2019, according to Forbes Magazine. Advertisers are flocking to the platform. And so are Canadians.
Marketing statistics show that almost 28% of Canadians listened to a podcast in the past month. With great content, the fan base is loyal. Long-time podcast subscribers listen to an average of 8.4 episodes per week.
More importantly for brands, podcasts have the highest rate of ad engagement with 53% of listeners taking action of the ads that they hear during a podcast.
But getting podcasting “right” is not just as easy as talking into a mic.
How can you take advantage of the power of podcasting?
On July 18, join ITWC CMO Fawn Annan for an interactive, hour-long session on how to make a great podcast that produces results. She’ll be joined by serial podcaster Robert Rock and James Roy, a former CBC producer, now President of Amazing Agency. Together they will provide expert advice on:
- How do podcasts fit into your marketing strategy?
- How to create a successful podcast
- When to make your own and when to use a professional
- How to reach your target audience;
- How to monetize and measure the success of your podcasts.