The Power of Podcasting: Leveraging audio content for client engagement

Thursday, July 18, 2019
2:00 PM - 3:00 PM EDT

Podcasting is the fastest growing content channel in 2019, according to Forbes Magazine. Advertisers are flocking to the platform. And so are Canadians.

Marketing statistics show that almost 28% of Canadians listened to a podcast in the past month. With great content, the fan base is loyal. Long-time podcast subscribers listen to an average of 8.4 episodes per week.

More importantly for brands, podcasts have the highest rate of ad engagement with 53% of listeners taking action of the ads that they hear during a podcast.

But getting podcasting “right” is not just as easy as talking into a mic.

How can you take advantage of the power of podcasting?

On July 18, join ITWC CMO Fawn Annan for an interactive, hour-long session on how to make a great podcast that produces results. She’ll be joined by serial podcaster Robert Rock and James Roy, a former CBC producer, now President of Amazing Agency. Together they will provide expert advice on:

  • How do podcasts fit into your marketing strategy?
  • How to create a successful podcast
  • When to make your own and when to use a professional
  • How to reach your target audience;
  • How to monetize and measure the success of your podcasts.


Fawn Annan

President, ITWC


James Roy

Amazing Agency


Robert Rock

Serial Podcastor



305 Milner Avenue, Suite 900
Toronto, ON M1B 3V4


Amazing Agency

710 Mountain St.
Haliburton, ON K0M 1S0

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