Building Value with Content

Thursday, January 16, 2020
10:00 AM - 10:30 AM EST

Content marketing is a long-term strategy that focuses on building a strong relationship with potential customers by giving them high-quality content that is very relevant to them on a consistent basis.

But how do you know what kind of content a client needs and when it will be most effective? Join ITWC President and CMO Fawn Annan in conversation with sales training guru Tibor Shanto as they discuss the kinds of content that resonate with business at different points in the sales journey.

In the discussion, you’ll hear about the kinds of content that have proven most effective and how you nurture clients rather than simply jam their inboxes with the messages you have at hand.

“Sales cannot do it alone,” says Shanto. “It takes real co-operation with marketing and sometimes that’s a message sales doesn’t like to hear.”

Closing the Sales Gap is a new 30-minute webinar series produced by ITWC for sales and marketing professionals interested in driving business and capturing customer and prospect insights. Check in monthly as ITWC President and CMO Fawn Annan dissect sales and marketing challenges with speaker, author and trainer Tibor Shanto.

Previous episodes available on demand: How to become your customers’ emotional favourite | Register

Can’t join us live? Register anyways and we will send you the on-demand recording to review at your own convenience.


Fawn Annan

President, ITWC


Tibor Shanto

Principal, Renbor Sales Solutions Inc



305 Milner Avenue, Suite 900
Toronto, ON M1B 3V4
[email protected]

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