The recent headline-grabbing data breaches - Equifax Inc., Capital One Financial Corp., and The Desjardins Group chief among them - all lead to this question: Will these breaches cause consumers to stop spending their hard-earned cash with these companies?
Many have touted this to be an era of consumer choice, but even with all the choices available, it can still be extremely difficult to cut through all the marketing slang, buzz words, and other jargon used to get down to how trustworthy a brand or product really is.
BrandSpark International tries to aid in this struggle by releasing its annual winners of the BrandSpark Most Trusted Awards.
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