A man best known for a TV show about nothing manages to make a Microsoft commercial about nothing. Perhaps this is a teaser for a more substantial campaign, but it makes Apple’s Mac vs. PC clip seem like Citizen Kane by comparison. Oh yeah, and they shouldn’t have waited until he retired to make Bill Gates seem like an Everyman. We already knew he was cheap — too bad Microsoft never seems to pass down the savings to its customers.

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Jim Love, Chief Content Officer, IT World Canada
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