Uncategorized YouTube Fridays: The marriage of IT and marketing Shane Schick @ShaneSchick Published: April 9th, 2010I doubt many people go to Search Engine Strategies to find out more about their IT manager. And yet, this clip from SES New York last month shows at least one good reason why these conferences are important. This interview with Michael Martin from Resource Nation gives a good backgrounder on how marketers can better understand their more technical counterparts. Now we just need someone to explain the markteting wonks to IT people. My fave quote: “Even though you have Red Sox/Yankees, you have IT/marketing, there is cohesion, there is a semblance of working together.” Nice. Would you recommend this article?00 Thanks for taking the time to let us know what you think of this article! We'd love to hear your opinion about this or any other story you read in our publication. Click this link to send me a note →Jim Love, Chief Content Officer, IT World Canada Related Download Sponsor: Carbon60 Moving to the Cloud: Beyond the Myths Get on the road to cloud success by moving past the myths around it. Register Now Uncategorized