I doubt many people go to Search Engine Strategies to find out more about their IT manager.
 
And yet, this clip from SES New York last month shows at least one good reason why these conferences are important. This interview with Michael Martin from Resource Nation gives a good backgrounder on how marketers can better understand their more technical counterparts. Now we just need someone to explain the markteting wonks to IT people. My fave quote: “Even though you have Red Sox/Yankees, you have IT/marketing, there is cohesion, there is a semblance of working together.” Nice.
 
 
 
 
 

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Jim Love, Chief Content Officer, IT World Canada
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