YouTube Fridays: The BlackBerry as a fetish object

Taken at this week’s CTIA Wireless show in San Francisco, this clip shows the introductory video just before Research In Motion co-founder Jim Balsillie took to the stage. Perhaps it was meant to convey what he later described as the “BlackBerry lifestyle” (which means what exactly — an enternal tether to work?), but it comes across more like an unhealthy obsession with the product’s look and feel. The stripper-friendly soundtrack doesn’t help matters.

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Jim Love, Chief Content Officer, IT World Canada
Shane Schick
Shane Schick
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