I've shown a number of clips recently of technology executives who are putting themselves in front of the camera to market themselves, and one or two from recruiters who are looking for talent, but this commercial-length video takes a different approach: a placement professional highlights the skill set of an anonymous client. Looks good on paper (or the screen) but maybe a little too generic to be really effective. I would have liked to see something about what distinguishes this individual, whether it's vertical market expertise, specific business knowledge, or both.

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Jim Love, Chief Content Officer, IT World Canada


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