Maybe this clip would make better sense if I was drunk while watching it.
It doesn't help that I don't speak German, of course, but after what seems to be a pretty straightforward commercial about an enterprise IT system of some kind, things get a little weird. For example, is that a mirror he's holding up next to his head when he's standing in front of the ITIL chart? And what's with that recurring character of the ugly little girl — is he really reading her the vendor's brochures in bed? I do like the style of animation, but some of the movements — the excited “yay!” from a happy user — become too repetitive. And at four minutes, I think this is an overall, no matter what language it's in. Still worth watching for the acid-trip effect.

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Jim Love, Chief Content Officer, IT World Canada
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