Uncategorized YouTube Fridays: A professor Shane Schick @ShaneSchick Published: April 17th, 2009Short but interesting clip from Professor M. Lynne Markus, who studies emerging technologies and the development of industry standards at Bentley University in the States. She’s talking about the attitude Nick Carr once described in his famous ‘IT Doesn’t Matter’ Harvard Business Review piece some years back. Worth watching if only for the last line.Would you recommend this article?00 Thanks for taking the time to let us know what you think of this article! We'd love to hear your opinion about this or any other story you read in our publication. Click this link to send me a note →Jim Love, Chief Content Officer, IT World Canada Related Download Sponsor: Carbon60 Moving to the Cloud: Beyond the Myths Get on the road to cloud success by moving past the myths around it. Register Now Uncategorized