YouTube Fridays: A professor

Short but interesting clip from Professor M. Lynne Markus, who studies emerging technologies and the development of industry standards at Bentley University in the States. She’s talking about the attitude Nick Carr once described in his famous ‘IT Doesn’t Matter’ Harvard Business Review piece some years back. Worth watching if only for the last line.

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Jim Love, Chief Content Officer, IT World Canada
Shane Schick
Shane Schick
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