Most IT managers won't tell you they want more vendors, but local alternatives are important part of keeping this sector strong.
 
We recently had a visit from Lou Milrad, CEO of the Greater Toronto Marketing Alliance, to discuss what his organization is doing to attract investment here. Technology is one of the three biggest vertical markets they focus on, through a range of activities.
 
This summer, for example, they'll be on site at the G20 Summit. Milrad told me he doesn't expect they'll get any time with the dignitaries, but they'll have the opportunity to increase their exposure to a lot of the media, lobby groups and other organizations that will be on the peripherary.
 
He also highlighted why this region is a great place to do business — something that, as we continue to struggle through tough economic times, is always good to remember. Runs about five minutes.
 
 


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