Why Blackberry Needs To Up Their Game To Compete

Why Blackberry needs to up their game to compete – Bold 9780 review

I used to think that Blackberry was the defacto standard for smartphones but now that I have a BB 9780 I’m not so sure.  While users  have several profiles for different email addresses to manage, check, edit the BB rocks.  Their email security is nearly legendary so props to RIM for that.  The BB9780 also has good battery life as well and very easy to send email.


The specs for the carrier in Toronto are: Frequencies/Bands: GSM/GPRS/EDGE : 850, 900, 1800, 1900 MHz HSPA AWS 1700 MHz, 900 MHz and 2100 MHz.  This limits the usage of BB products to exclude the Torch 9800.  Previously, I had used an Android phone. although it was simple phone with an early version of Android it was still simple to use and offered a very user friendly interface.


It seems with the BB 9780 many simple tasks that were taken for granted using the Android product are not as easy to use now seem to take two or three steps to do the same thing.  Also the desktop manager seems to somehow now have a problem syncing and backing up the device it just stalls although all recent updates have been applied.  No configuration changes were made to the device to disable the operation of synching and backup.  Backups have not happened for close to week as it seems to  stick at different points of the backup. Recently, within the last week it has somehow rectified itself though to be able to backup at least but not sync.


The Android smartphone options from either HTC, Samsung or Motorola offer better user friendly features and are easier to use. BB needs to simplify their interface and find easier ways to do things.  The process and administration of using the BB seems needlessly difficult. When comparing the Android device to the iPhone it seemed compatible for feature/functions and even exceeded some iOS in certain aspects.  The ease of use, practical apps are more widely available for iOS and Android, yet another aspect that BB may have to reach out to developers and build a strong partner ecosystem.


All in all, I see many deficiencies in the BB 9780 for simple tasks and miss the Android device. With all of the new features offered by the Android phones I long for that level of functionality on the 9780 although the phone is a month old – very disappointing.  With iPhone and Android being such a user friendly platform the BB 9780 has a lot of catching upto do in even with simple tasks.


Eval‐Source is consulting firm that provides enterprise software selection and strategic consulting services for organizations to achieve success in their IT initiatives. Our strategic consulting practice encompasses cloud computing services, cloud evaluation services, ERP and Supply Chain strategy and business process optimization. Our Tru‐Eval selection system allows organizations to avoid IT failure, receive greater ROI and provide accurate decision support for enterprise software. Eval‐Source is an industry leader in the analysis of software technology and our thought leadership has placed us in the elite of consulting /analyst firms.   What  sets  us  apart  is  our  unbiased  best  in  class  consulting  services  that  provide  our  clients  with  value, direction and success in selection, planning and optimization of their technology systems. Eval‐Source provides the professional services that put your needs first and allow you to achieve success in your IT initiatives. We are the source for your technology solutions.  Follow our blog at www.eval-source.com/blog or on twitter @eval_source or our site http://www.eval-source.com

Would you recommend this article?


Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.

Jim Love, Chief Content Officer, IT World Canada

Featured Download

IT World Canada in your inbox

Our experienced team of journalists and bloggers bring you engaging in-depth interviews, videos and content targeted to IT professionals and line-of-business executives.

Latest Blogs

Senior Contributor Spotlight