By Howard Solomon

Assistant Editor, Network World
Canada

After two-and-a-half years of Formula One sponsorship, Intel and Dell have finally backed a winning car.

Sunday’s victory in Montreal by BMW’s Robert Kubica was the first time an Intel-backed car has stood atop an F1 podium on the international circuit, which as I pointed out earlier has drawn a lot of IT sponsorship. Another BMW technology sponsor finally getting to celebrate a win was PC maker Dell Computer.

However, Intel’s got a long way to go to match rival AMD, which has had logos on the legendary Ferrari cars and their enviable

Would you recommend this article?

Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication. Click this link to send me a note →

Jim Love, Chief Content Officer, IT World Canada
Previous articleDoes Web 2.0 (“Socal Networking”) end the Era of Blogging?
Next articleImagine an iPhone built for business
Howard Solomon
Currently a freelance writer, I'm the former editor of ITWorldCanada.com and Computing Canada. An IT journalist since 1997, I've written for several of ITWC's sister publications including ITBusiness.ca and Computer Dealer News. Before that I was a staff reporter at the Calgary Herald and the Brampton (Ont.) Daily Times. I can be reached at hsolomon [@] soloreporter.com