Who’s winning in F1?

Published: June 9th, 2008

By Howard Solomon

Assistant Editor, Network World
Canada

After two-and-a-half years of Formula One sponsorship, Intel and Dell have finally backed a winning car.

Sunday’s victory in Montreal by BMW’s Robert Kubica was the first time an Intel-backed car has stood atop an F1 podium on the international circuit, which as I pointed out earlier has drawn a lot of IT sponsorship. Another BMW technology sponsor finally getting to celebrate a win was PC maker Dell Computer.

However, Intel’s got a long way to go to match rival AMD, which has had logos on the legendary Ferrari cars and their enviable

Would you recommend this article?

0
0
Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication. Click this link to send me a note →

Jim Love, Chief Content Officer, IT World Canada


Related Download
Moving to the Cloud: Beyond the Myths Sponsor: Carbon60
Moving to the Cloud: Beyond the Myths
Get on the road to cloud success by moving past the myths around it.
Register Now
Uncategorized