Who’s winning in F1?

Published: June 9th, 2008

By Howard Solomon

Assistant Editor, Network World
Canada

After two-and-a-half years of Formula One sponsorship, Intel and Dell have finally backed a winning car.

Sunday’s victory in Montreal by BMW’s Robert Kubica was the first time an Intel-backed car has stood atop an F1 podium on the international circuit, which as I pointed out earlier has drawn a lot of IT sponsorship. Another BMW technology sponsor finally getting to celebrate a win was PC maker Dell Computer.

However, Intel’s got a long way to go to match rival AMD, which has had logos on the legendary Ferrari cars and their enviable



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