Researchers from the University of California-Irvine have presented a study which says checking blogs can become as regular a habit as checking for e-mail.

“They found that regular blog reading can become ‘an Internet ritual,’ with the content secondary to the process of checking for new posts. The researchers said this is much like the routine of checking e-mail regardless of whether a new message is expected or not.”

This is great news for Shark Tales, where content is also considered secondary to merely generating additional posts. As long as it creates an Amy Winehouse-style dependency for your Shark Tales fix, that’s fine with us.

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Jim Love, Chief Content Officer, IT World Canada
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