A Vienna-based vendor of automated demand generation tools has released Web services application programming interfaces for business-to-business marketing.

Organizations can quickly integrate any application, service or non-standard CRM system with their existing technology from Eloqua, like the Conversion Suite, the company said.

The functionality “complements Eloqua’s long-standing and seamless integration with leading CRM systems, including Salesforce.com, Siebel On-Demand and Microsoft CRM,” the company said.

Steven Woods, chief of technology officer with Eloqua, said the company’s ability “to speed the cost-effective development and integration of Web services within and across applications will provide a measurable value to our customers and partners alike.”

Eloqua also has an office in Toronto.

Would you recommend this article?

Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication. Click this link to send me a note →

Jim Love, Chief Content Officer, IT World Canada
Previous articleThe silent death of killer apps
Next articleThe future of Scrabulous: D-O-O-M-E-D