Valleywag reported on the recent gaffe by Web hosting company DreamHost, who, for starters, over-billed their customers by $7.5-million. Oops! Making things even worse, the firm, in an ostensible attempt to communicate with its target audience of “broke kids who have personal sites,” used some rather cavalier language when conveying the bad news.

The missive begins with “Ack.” and then uses lots of CAPITALIZATION to convey how “reaalllllly embarassed” they are about the “bum charges”, which will be removed “within a day or two max.” It’s signed “The Foolish DreamHost Billing Team!”

Perhaps this is a smarter tactic than it seems. Wouldn’t the TJX victims have felt better if they got a notification saying, “srry for the mixup, y’alls! Identity theft is our bad LOLLLLLL >? That just puts you right at ease.

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Jim Love, Chief Content Officer, IT World Canada
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