Web 2.0

MTV Flux, a U.K.-based television channel launched in September 2006, announced it’s shutting down. The idea behind MTV Flux is the audience decides which music videos get broadcast, and can even upload their own creations. Seems like the powerhouse behind this wise idea forgot one important thing. TV watching is a passive indulgence that necessitates just two things: television reception and a couch. Even the Web 2.0 craze can’t infiltrate the haven that is mind-numbing TV watching.