Watch Apple’s WWDC10 Keynote Live Here – Apple To Attack Google, Microsoft

The folks over at Ustream are, as usual, not going to disappoint us – they will be live streaming the much anticipated, outrageously over-hyped Steve Jobs WWDC10 keynote taking place at 1:00PM EST.  We already know to expect the next generation iPhone device – better multitasking, front-facing camera, and likely an EPIC-high capacity battery that will leverage technology that went into the power-sipping iPad.  Below is a link to the WWDC10 Live Stream feed as well as why I think Software will trump the Hardware story today…


You can tell from the messaging draped all around the conference centre that this event will be all about the Apps.   The strategy Apple has executed to date has been brilliant – from the iPod to the iPhone and most recently the iPad, Apple seems to be well on its way to establish itself as the equivalent of “Kleenix” as the brand leader in the consumer digital media sector.  Based on Steve's proven track record, one must extend the benefit of the doubt that Apple will cement that strategy over the next 12 months with the announcements and new platforms that will be launched today.  Make no mistake, the war will be won over the next 12 months and Apple's largest competitors, namely Google, Microsoft, RIM & HP know it well.  Below is the link to the Ustream video, and after the fold, my predictions for what we'll hear about later today.
Update 2:30PM EST – You Can View The Blow By Blow Coverage Of The WWDC10 Keynote Courtesy Of The Folks Over At (who else) Engadget 


Making IT Work Predictions for WWDC10

  1. iPad Meets Aple TV –  As has been reported elsewhere, a new version appleof Apple TV is guaranteed to be launched today, what with Google's recent announcement and aggressive push in the the living room with Google TV.  Steve is no fool, and he is well aware that the value proposition for using the iPad when at home, in most cases is just not there, in particular when it comes to watching movies.  No doubt that anyone who can afford an iPad also has a gargantuan HDTV (or multiple) perched somewhere in their home, and a newly designed Apple TV platform based on the iPad would bring the Media Server into the Living Room for the masses – and be yet again, egg on Microsoft's face who have failed miserably to properly market their Windows Media Server experience to the non-techie consumer.  As much as I hate to say this, I really want Apple to succeed here – I believe only then might we see Microsoft finally get their act together in this space, though I think it might be too late…
  2. iTunes Live and the Cloud – What with all the trash talk lately about how PC's are the equivalent of Trucks, the fact that the iTunes ecosystem still relies on being “hooked into” that 'ol truck to work makes little sense.  In fact, with Apple recently shutting down Lala, the folks over at Gizmodo have been suggesting that music streaming is coming to the iUniverse with this weeks WWDC event.  The one aspect that always has been a PITA (Pain In The…) when it comes to the iTunes ecosystem is managing one's iTunes library.  Common to see iTunes libraries across multiple machines in a household, the ability to upload and share/stream one's library from “Apple's Cloud” – well that would be truly magical wouldn't it? {Sorry couldn't resist!)
That's it – I think those will be the two big announcements today that people will be buzzing about the most – apart from that new iPhone contraption.  But that's just hardware – and hardware isn't that sexy anymore.  It's all about the apps folks….

Until my next post, keep Making It Work folks!  See you all online at Ustream at 1:00PM EST..



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Jim Love, Chief Content Officer, IT World Canada

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