You won't be seeing “exclusively on your (insert carrier name here) mobile device” promos much longer.
 
The CRTC has ruled that integrated carriers — those telecom and media assets — must offer their television content to other mobile and Internet providers under “fair and reasonable terms” in a decision announced this afternoon.
 
(Interestingly, the decision specifically mentions “hockey games and live events,” as one must expect from Canada's broadcast watchdog.)
 
The hearings on consolidation in the broadcast industry began in June.
 
Companies will, however, be able to produce exclusive content specifically for an Internet portal or mobile device, including “supplementary programming such as behind-the-scenes video clips of a television program,” according to the CRTC's news release on the decision.
 
Under the framework announced, 25 per cent of specialty programming on an integrated provider must be owned by an independent broadcaster, broadcasters must make new pay or specialty services available to all distributors, and a code of conduct will be adopted to ensure good-faith negotiations and prevent anti-competitive behaviour.
 
CRTC chair Konrad von Finkelstein warned of further hearings in six months if broadcasters don't “make significant strides in introducing consumer-friendly options.” He's also called on the television distribution companies in Canada to offer more flexibility in their packages, though he doesn't go as far as demanding an à la carte option.
 
Good for consumers, who can't be strong-armed onto a particular carrier to feed their hockey jones. Good for the smaller carriers with data packages but no huge media/content/broadcast businesses. Demanding on the carriers, but not unduly so.

Would you recommend this article?

0
0
Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication. Click this link to send me a note →

Jim Love, Chief Content Officer, IT World Canada


Related Download
Moving to the Cloud: Beyond the Myths Sponsor: Carbon60
Moving to the Cloud: Beyond the Myths
Get on the road to cloud success by moving past the myths around it.
Register Now
Uncategorized