Uncategorized Traffic and Fame by YouTube Chris Lau @chrispycrunch Published: April 18th, 2009The problem with looking at accounting books and with financialnumbers is that a company’s value is expressed in black and white.Susan Boyle on Britain’s Got TalentYouTube loses money when it operates as written here. But it is the “outlier” events that cannot be accounted for when putting a valuation in a company.Check out this extraordinary singer of Susan Boyle.12 Million viewers on television. 27 Million viewers on YouTube: http://www.youtube.com/watch?v=9lp0IWv8Q…How do you value unknown events? Marketers would love to know whensomething can create a massive spike in traffic. Hits and views are themetric to use for advertisers. The problem is, it cannot be predicted.It cannot be forecast or planned. These things just happen.So, what is the value of a technology or a medium that can blow past the popularity of cable television?Incidentally, in this video of Susan Boyle, media has determinedthat that Boyle sang “Cry me a River” some 10 years ago. If you do themath, if she sang 50 hrs/wk for 10 years, that is already 26,000 hoursof practice and experience. In Gladwell’s Outliers, you need 10,000hours to realize the potential of your talents and to “hit it big.”TV has given her the chance, but YouTube has given Susan Boyle that exposure to reach fame.Follow me on Twitter here!Would you recommend this article?00 Thanks for taking the time to let us know what you think of this article! We'd love to hear your opinion about this or any other story you read in our publication. Click this link to send me a note →Jim Love, Chief Content Officer, IT World Canada Related Download Sponsor: Carbon60 Moving to the Cloud: Beyond the Myths Get on the road to cloud success by moving past the myths around it. Register Now Uncategorized