Those Basterds sure do love their Twitter

Published: August 24th, 2008

In the old days, the best moviemakers could hope for is a positive review from which they could steal a few lines and plaster on their poster. Now they live in fear. Even Quentin Tarantino. According to a recent story in the Hollywood Reporter, however, the director's “Inglourious Basterds” may be oen of the first films to benefit from the microblogging service, with favourable tweets helping propel the Nazi scalp-hunting caper to a US$36 million opening weekend. “The initial fear for “Basterds” was that filmgoers expecting a pure action movie . . . would be disappointed and give it a thumbs-down once the pic unspooled,” the trade rag said. “But the movie actually held its ground and even picked up steam as the weekend went on, as even Saturday twitterers enthusiastically tweeted and re-tweeted their approval.” Twitter's founders, meanwhile, are busy trying to make sure they corner the market on the word “tweet,” but attempts to trademark the word are being spurned by U.S. regulators because so many other companies have already been filing the same request. What a bunch of basterds! Brad Pitt, you now have a new enemy.

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