The Recession can work to your advantage in Canada

The Recession of 2008/2009 has hit most firms in all industries.However, this doesn’t have to be a bad thing. Being a small ITConsulting firm, the recession was a great opportunity for us toacquire sales peoples from big firms such as IBM as there have beenmany layoffs across the bigger corporations.

Also, aside from acquiring special talent from other firms, this isthe best time to find new clients if you focus your selling point onprice and ROI. Since we also have an office overseas, we are able toleverage the cheaper expenses hence provide top quality services forless. One of my biggest fears of the recession is when a client goesbankrupt and the reality that takes place after.

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Jim Love, Chief Content Officer, IT World Canada

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