telus-bunnies.pngDesparate to compete with the Beavis-and-beaver hilarity of Bell Mobility’s advertising campaign, Telus is shifting from its core competency — photographing cute animals — to creating a brand specifically aimed at young people.

According to a story in The Globe and Mail, Telus is hoping Koodo Mobile will attract the kind of cell phone users that pay big bucks for ringtones, text mesaging and music.

“The company is saying nothing about its plans, but a kiosk with the name Koodo Mobile is being set up in Toronto’s Eaton Centre, and a mall directory at the Pickering Town Centre in Ontario lists Koodo Mobile in its online directory even though the phone number at the outlet is not yet operational,” the story says.

Of course, some might say having a working phone number might be an important part of getting in touch with the youth market, but maybe the kids can just send Koodo staff an SMS.

Would you recommend this article?

0
0
Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication. Click this link to send me a note →

Jim Love, Chief Content Officer, IT World Canada


Related Download
Moving to the Cloud: Beyond the Myths Sponsor: Carbon60
Moving to the Cloud: Beyond the Myths
Get on the road to cloud success by moving past the myths around it.
Register Now
Uncategorized